{"title":"Base Coat \/ Primer","description":"","products":[{"product_id":"stucco-prime","title":"Stucco Prime","description":"\u003cp data-start=\"319\" data-end=\"663\"\u003e\u003cstrong data-start=\"319\" data-end=\"335\"\u003eStucco Prime\u003c\/strong\u003e is a premium 100% acrylic-based primer designed to strengthen performance, improve consistency, and extend the life of stucco and architectural coatings. Its advanced formulation enhances bond strength while providing excellent suction control, creating a dependable foundation for a wide range of textured finishes.\u003c\/p\u003e\n\u003cp data-start=\"665\" data-end=\"942\"\u003eWith superior water-resistance and proven resistance to efflorescence and alkali, Stucco Prime provides long-term protection against common substrate challenges. By minimizing surface irregularities and enhancing coverage, it ensures a smooth and even application every time.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1280\"\u003eVersatile in its use, Stucco Prime adheres seamlessly to scratch coat, brown coat, CMU, poured-in-place and tilt-up concrete\/masonry, as well as drywall and gypsum sheathing. This adaptability makes it a trusted choice for contractors seeking reliable performance across new construction, renovations, and varied substrate conditions.\u003c\/p\u003e\n\u003cp data-start=\"1282\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1282\" data-end=\"1299\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1302\" data-end=\"1609\"\u003e\n\u003cli data-start=\"1302\" data-end=\"1355\"\u003e\n\u003cp data-start=\"1304\" data-end=\"1355\"\u003eResists efflorescence for long-lasting durability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1356\" data-end=\"1400\"\u003e\n\u003cp data-start=\"1358\" data-end=\"1400\"\u003eEnhances coverage and surface uniformity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1401\" data-end=\"1460\"\u003e\n\u003cp data-start=\"1403\" data-end=\"1460\"\u003eProvides consistent color and appearance under finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1461\" data-end=\"1523\"\u003e\n\u003cp data-start=\"1463\" data-end=\"1523\"\u003eStrong alkali resistance for high-pH substrates (up to 13)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1524\" data-end=\"1609\"\u003e\n\u003cp data-start=\"1526\" data-end=\"1609\"\u003eCompatible with a wide range of substrates including stucco, masonry, and drywall\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hamilton Building Materials","offers":[{"title":"Default Title","offer_id":51683886203064,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/5272\/1848\/files\/StuccoPrime_e84734a9-1926-4c56-8e88-d813c46c1af5.png?v=1756329423"},{"product_id":"acrylic-base-coat","title":"Acrylic Base Coat","description":"\u003cp data-start=\"191\" data-end=\"637\"\u003e\u003cstrong data-start=\"191\" data-end=\"212\"\u003eAcrylic Base Coat\u003c\/strong\u003e is a professional-grade 100% acrylic formulation engineered for strength, flexibility, and long-lasting performance. Designed to function as both an adhesive and a base coat, it offers contractors a dependable solution that simplifies application while ensuring superior results. Its advanced chemistry integrates easily with cement on-site, creating a strong, uniform bond that sets the stage for a durable finish system. Fiber reinforcement is built into the formulation to enhance structural integrity, improve impact resistance, and help control cracking throughout the finished system.\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"1002\"\u003eThis versatile base coat is built to perform under demanding conditions. Whether used on new construction or renovation projects, it delivers excellent adhesion to a wide range of substrates while maintaining smooth, consistent workability. Contractors can expect a product that applies cleanly, resists cracking, and provides reliable coverage across both interior and exterior applications.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1311\"\u003eWith superior weatherability, Acrylic Base Coat stands up to environmental stresses, helping finishes last longer and perform better over time. From enhancing substrate adhesion to providing consistent application control, it’s a product made to keep jobs moving efficiently without compromising on quality.\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1365\"\u003e\u003cstrong data-start=\"1346\" data-end=\"1363\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1366\" data-end=\"1675\"\u003e\n\u003cli data-start=\"1366\" data-end=\"1413\"\u003e\n\u003cp data-start=\"1368\" data-end=\"1413\"\u003eMulti-purpose use as adhesive and base coat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1414\" data-end=\"1469\"\u003e\n\u003cp data-start=\"1416\" data-end=\"1469\"\u003eEasy on-site cement integration for flexible mixing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1534\"\u003e\n\u003cp data-start=\"1472\" data-end=\"1534\"\u003eSuperior longevity and dependable adhesion across substrates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1470\" data-end=\"1534\"\u003eFiber reinforced formulation for added strength, impact resistance, and crack control\u003c\/li\u003e\n\u003cli data-start=\"1535\" data-end=\"1608\"\u003e\n\u003cp data-start=\"1537\" data-end=\"1608\"\u003eConsistent weatherability and crack resistance for lasting protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1609\" data-end=\"1675\"\u003e\n\u003cp data-start=\"1611\" data-end=\"1675\"\u003eReliable application control for smoother, faster installation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hamilton Building Materials","offers":[{"title":"Default Title","offer_id":51691429855416,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/5272\/1848\/files\/AcrylicBaseCoat5g.png?v=1755793609"}],"url":"https:\/\/hamiltonbuildingmaterials.com\/collections\/base-coat-primer.oembed","provider":"My Store","version":"1.0","type":"link"}